In search of qualified candidates for Vice President of Marketing, Chief Marketing Officer & Director of Amazon Marketplace Growth job openings in Port St. Lucie, Florida
All qualified candidates can send updated resumes to gina@ginastechjobs.com for immediate review and consideration.
Vice President of Marketing, Chief Marketing Officer should have 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an eCommerce digital first brand in a fast growth environment and at scale.
Director of Amazon Marketplace Growth candidates must have 7+ years of experience in a senior leadership role managing Amazon sales channel with $10m+ revenue.
These are onsite positions in Port St. Lucie, FL. Will consider candidates open to relocation.
Vice President of Marketing, Chief Marketing Officer (Port St. Lucie, FL):
We are currently looking for a Vice President of Marketing, Chief Marketing Officer for a great opportunity in Port St. Lucie, FL. This position is 100% onsite in Port St. Lucie, FL and will consider candidates willing to relocate to Port St. Lucie, FL.
We are seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media for the company. In this role, you will be responsible for creating channel expansion and optimization strategy, building out efforts to deploy budget to meet acquisition goals, and refining attribution modeling. You will inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives. You will be encouraged to test, learn, take risks and bring customer acquisition and retention marketing to the next level while also growing the revenue significantly. You must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow.
Vice President of Marketing, Chief Marketing Officer Responsibilities:
– Hire individuals, coach, develop, and mentor an existing team.
– Accountable and responsible for managing Key Performance Indicators (KPIs) including but not limited to: Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
– Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits and loyalty for unique customer segments.
– Maintain and evolve a testing framework to expand our volume & pace of learning across the business.
– Work with a team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights.
– Lead reporting and analytics across all channels and own the performance of all relevant KPI’s (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.).
Vice President of Marketing, Chief Marketing Officer Qualifications:
– 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an eCommerce digital first brand in a fast growth environment and at scale.
– Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required).
– Have successfully tested into and launched at scale both upper funnel and lower funnel channels.
– Should have both direct response and branded campaign experience and have driven meaningful results in both.
– Experience with Google Analytics and other relevant web analytics tools.
– A strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns.
– Agency and team management experience.
– Experience and passionate opinions about attribution model fit (Marketing Mix Modeling (MMM), Multi-Channel Attribution (MCA), etc.).
– Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget.
– Experience efficiently managing at least $1.5 million/month in performance-focused paid media budget.
– Excited to work with a small interdisciplinary team in a fast-paced environment.
– Effective multi-tasker; you’re comfortable wearing many hats.
– Strong analytical approach to customer and revenue growth.
– You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations.
– You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time.
– You love to think in the big picture and strategize, but you can also roll up your sleeves and execute any project at hand.
Director of Amazon Marketplace Growth (Port St. Lucie, FL):
We are currently looking for a Director of Amazon Marketplace Growth for a great opportunity in Port St. Lucie, FL. This position is 100% onsite in Port St. Lucie, FL and will consider candidates willing to relocate to Port St. Lucie, FL.
We are seeking an experienced Director of Amazon Marketplace Growth to lead the Amazon business. This role reports to the Co-Founder and President. The ideal candidate has a robust background in Amazon platform management and proven experience driving growth in the Amazon sales channel for an omnichannel brand. In partnership with the Director of Ecommerce, the Director of Amazon Growth will be pivotal in shaping the ecommerce channel strategy and be responsible for driving the strategy and execution of the Amazon business. This seasoned ecommerce leader will create and implement the Amazon Marketplace strategy and ensure operational excellence across the channel. You will develop a strategic plan to drive profitable revenue growth and scale the paid marketing activities.
Director of Amazon Marketplace Growth Responsibilities:
Strategic Planning & Amazon Operations:
– Define and implement the company’s strategic vision for Amazon and execute a strategy that aligns with overall company goals to deliver business growth across the channel.
– Oversee day-to-day operations of the Amazon sales channel, ensuring smooth execution of marketing, sales, and logistics activities.
– Improve operations of our Amazon business to ensure efficiency and an exceptional customer experience.
– Develop and implement a strategic plan to drive revenue growth on Amazon by optimizing pricing, expanding offerings, and executing other digital marketing initiatives.
– Develop and manage the Profit & Loss (P&L) for the channel, ensuring cost-effective strategies and meeting financial targets.
– Analyze sales data, market trends, and customer insights to identify opportunities for growth and improvement.
– Optimize product listings, pricing strategies, and promotional campaigns to maximize visibility and sales on the Amazon platform.
Function Management:
– Lead, mentor, and develop a team, fostering a collaborative and high-performance work environment.
– Coordinate with cross-functional teams, including marketing, logistics, and customer service, to ensure alignment and efficiency in Amazon operations.
Goals & Processes:
– Develop and implement processes and best practices to streamline Amazon operations and enhance efficiency.
– Establish clear performance metrics and KPIs to track progress and measure success of the Amazon business.
– Regularly review and adjust strategies and processes to align with changing market conditions and business goals.
– Lead regular business reviews and report on Amazon channel performance to senior leadership, highlighting key insights and recommendations.
Functional Alignment:
– Collaborate with the President, VP, CMO, Director of eCommerce, and other senior leaders to align Amazon strategy with overall ecommerce and company objectives.
– Ensure seamless integration and alignment of Amazon activities with broader retail and ecommerce strategies.
– Maintain strong relationships with key stakeholders within the organization and with Amazon representatives to facilitate collaboration and drive results.
Director of Amazon Marketplace Growth Qualifications:
– BA/BS in Business, Marketing or related field (MBA preferred).
– 7+ years of experience in a senior leadership role managing Amazon sales channel with $10m+ revenue a must.
– At least 4 years of Management experience is required.
– Strong credibility as a leader.
– Proven track record of driving growth and profitability.
– Strong expertise in Amazon platform management, including marketing, sales, and logistics.
– Proficiency in eCommerce and data analytics tools and platforms (preferred).
– Strong communication and collaboration skills to work effectively across departments and with external partners.
– Deeply curious about the customer to help inform decision making.
– Action-oriented with a high tendency testing and learning.
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